We provide clients with contemporary solutions and audiences with engaging content. Our studio covers the entire creative and production process by merging experiences and skills.
Video production → web & tv commercials, branded content, narratives, documentaries, motion graphics.
Digital strategies → online campaigns, social media marketing, web design & coding.
Brand & visual identity → art direction, logo & graphic design, illustration, photography, editorials, printing.
Client: LOEL
Title: Brand identity
Art direction, branding, photography, editorial
LOEL is an experimental fashion brand – founded in Milan – that takes inspiration from city architecture. One trench coat, eight colour variations, one season: the LOEL collection was available for a limited period of time on the brand’s temporary online shop and is currently sold out.
We were selected to create everything the brand needed to express its values and establish its visual identity: a minimalist logotype and online shop, an essential colour palette, brand guidelines, texts, graphics, and animations. Moreover, we produced videos and photos: we shot them during several studio, indoor, and outdoor sessions. We looked after the whole process, including art direction, casting, location scouting, set design, and editing.
On this page, we introduce the website we designed to launch and sell the trench coat collection.
Link: Instagram
